Health Promotion and Campaigns
Pharmacies are required to take part in 6 Public Health Campaigns each year, it is a contractual requirement to take part in these campaigns as well as useful way to promote your services and expertise in Health and Well-being. Please look out for your materials and ensure they are displayed for the campaign period.
Mandatory health campaign topics
2025 UPDATE Gateway Message PHA945
As part of the Community Pharmacy Contractual Framework (CPCF) 2025/26 pharmacy contractors are required to take part in two national health campaigns and two local health campaigns (the latter agreed by ICBs and LPCs at a local level).
Both national campaigns will focus on, and promote, the Pharmacy First service to the public.
The first campaign will run from:
Monday 20th October 2025 to Sunday 9th November 2025
All contractors must ensure they take the appropriate action to meet this contractual requirement.
Pharmacy owners can meet the requirements of the campaigns in several ways, by promoting the Pharmacy First service to the public during the campaign period, including any of the following.
- Displaying posters, leaflets or other promotional materials relating to the Pharmacy First service at the pharmacy
- Information on your pharmacy’s website
- Information posted via your pharmacy’s social media channels
- Including information on the service in emails or SMS you send to patients.
The first pharmacy health campaign will take place alongside a national NHS England advertising campaign promoting the Pharmacy First and Contraception Services to the public. This will run from 20 October 2025 through until early January and will include Digital (on demand) TV advertising, You Tube, Radio and other Social Media advertising. (NB – this campaign will not include promotion of the forthcoming Emergency Contraception Service, as the campaign runs ahead of the proposed Go Live date for this service expansion).
Updated digital materials that pharmacies can download and use to promote Pharmacy First will be made available on the DHSC Campaign Resource Centre (CRC) on 20 October 2025.
Materials that pharmacies can use to promote the Emergency Contraception service will be added to CRC once the service has gone live.
A further pharmacy health campaign will run from Monday 2nd February 2026 to Sunday 22nd February 2026.
For more details from CPE on Public Health Campaigns Click Here.
What to do
- Look out for the campaign materials, and display them promptly
- Brief staff on the key messages of the campaign
- Think about any appropriate props you may be able to use to highlight the messages, for example plastic fruit could liven up a display about healthy diet
- Order extra resources – you will only receive a small amount of leaflets and display materials to reduce waste so please plan ahead and order supporting materials ahead of time. Extra resources can be ordered from The Public Health Campaign Resource Centre
- Take a picture of your display as evidence of compliance
- Keep a record in a sensible place of conversations, feedback and anything else you feel may be useful in demonstrating how you engage with patients
- Record any services delivered or referrals made which were linked to the campaign.
- If requested: Feedback your results
