Integration Project Social Media Campaign

As part of the CPNS Integration Project, a portion of the fund will support a targeted social media campaign to engage the local population and relevant cohorts.

The campaign plan for March is as follows:

Further boosted social media posts will be made from April to August with the first 6 weeks focusing on the Pharmacy First Service, followed by the Hypertension Case Finding Service and the Pharmacy Contraception Service.

The success of this campaign will be assessed using key engagement metrics, including:

– Reach & Impressions – The number of people who have seen our posts.
– Engagement Rates – Likes, shares, comments, and interactions.
– Click Through Rates – Tracking how many users take action based on the posts.

Insights gathered from these metrics will help us refine future campaigns and maximise patient awareness.

We would strongly encourage you to head to our Facebook page, like and share these posts to increase awareness of the services you deliver to your patients.

Please note that Facebook has been selected as the preferred platform vs our X and LinkedIn platforms, as it is our main public facing platform which has the added option to display adverts across Instagram. Facebook also has the highest number of Contractor pages along with allowing for sharing to local Facebook groups which increases the organic reach to our local patient populations.

Click the icon below to visit our page and get involved!