Norfolk – Local Mandatory Campaign – Reducing Medicines Waste – from Monday 17th November until Sunday 14th December 2025.

Following the publication of the changes to the Community Pharmacy Contractual Framework (CPCF) for 2025/26, all community pharmacies are contractually required to participate in up to two local Integrated Care Board (ICB) health campaigns during the year 2025/26.

These campaigns are intended to increase awareness of key public health messages and local priorities so that people are empowered to take actions which can improve their health and that patients are supported in making informed decisions about their care. The support of community pharmacy teams is vital in helping to target ‘hard to reach’ sectors of the population who are not frequently exposed to health promotion activities in other parts of the health or social care sector.

The first Norfolk and Waveney ICB campaign will focus on Reducing Medicines Waste and will run for four weeks from Monday 17^th November until Sunday 14^th December 2025.

Please find a copy of the campaign poster that will be sent to each pharmacy in the coming two weeks. The poster and cover letter will be delivered via a courier service and will be addressed to the Responsible Pharmacist.

Actions for pharmacy teams

• Display the campaign poster(s)prominently in your pharmacy
• Engage with patients and provide information about the campaign
• Record brief details of interactions, this tally chart can be used to capture the evidence of your interactions throughout the campaign.

Reporting Requirements:
At the end of the campaign period, you must submit evidence of your participation via completion of the following MS Form – click here. The declaration should include:

• Confirmation that materials were displayed/distributed.
• Data from the campaign – number of people with whom the campaign was discussed (as per details within the tally chart)
• Any other feedback about the campaign.

Deadline for Reporting:
Please ensure the MS Form is submitted by Sunday 11^th January 2026 to remain compliant with contractual requirements.

Additional resources can be found here should you wish.

If you have any questions please contact nwicb.nwicb.pharmacy@nhs.net

Thank you for your continued support in delivering high-quality care and supporting this important campaign.